History of CRM System

Marketing has evolved and is constantly changing. From Transaction Marketing to Relationship Marketing and that is the basis of CRM in the end.

In the early days of marketing. Marketers are primarily product-oriented, called Product Oriented or Product Era. In this age, products must be produced in the most efficient way.

After the product was produced in large numbers with high performance. Marketers need to focus on sales. To bring out the products to the market as soon as possible. We call this era Sales Era the source of the hit head home was born in this era.

Later in the 1950s, the theory of marketing mix or marketing mix was developed. To meet the needs of customers. We will shortly call it “4P”, which includes product, price, promotion and place. In this era of marketing, marketers will focus on managing both. 4P to achieve the highest sales.

After many years 4P marketing theory has been questioned because 4P is not able to meet the success of the organization. Due to the business situation is not the same as in the 1950s, many businesses suffered from recession and loss. The main reason comes partly from the customer’s choice of product to come up. Modern advertising media Competition from globalization Resulting in higher competition. These are the reasons why transaction marketing is driven by Relationship Marketing and Marketing Strategies