How Create Online Marketing Campaign On Smart Phone For Bang!!
Facebook’s survey tells us that people buy mobile phones, especially during the few hours of the day. Buy less notebook computer. But it is a lot in the 4-5 pm, which is probably the time people turn on their computers before bedtime.
What does this change mean for marketers? How do we stop the thumbs of our online shoppers?
Because mobile is always with us.
Even we are in front of the shelves in department stores or shops. We use it to find out about the products and services we are going to use to compare prices. See if there is any leftover in the store.
Shoppers use their mobile every day. Mobile is a tool to find information. Read product reviews and services before buying. Compare prices of individual brands and buy them anywhere, anytime and buy at the store. Currently over 45% shopping on mobile. Even if they are Millennials, they will buy 57 percent of their mobile phones and half of them buy mobile phones.
Mobile phones make it possible for people to shop more than 38 percent of their shopper’s lifetimes. Facebook surveys say they can buy more than mobile phones to shop at the store.
Mobile Playback Time Faster Than Computer Playtime
Facebook has been experimenting with videos of both length and content type for participants to view on mobile. Another watch group on the computer. The result is that people who view the clip on the mobile feel that the clip is shorter than about 30 percent of the actual clip length.
No matter what type of content the clip will be. People will feel that the clip on the phone is shorter. And it’s true. Because people often shop on mobile faster than shop in the mall. When people play mobile, they see Facebook ads, then buy one a day faster than the time people play computer, see Facebook ads and then buy people to buy on the phone faster than 13 percent, with time to buy the computer screen. with
Which is reasonable If you look again, another study found that people buy less mobile on the computer. Whether to buy for yourself or for friends.
Because “performance” will make your business a distinct advantage.
Now we will notice that what time we have to wait so long. We usually pick up the phone to play. What makes us more patient? But that does not mean that we are patient, not at all, because at the same time, if we play the mobile, then experience an unhappy. We will close the screen immediately. Like time to buy a mobile If the load is more than 3 seconds slower then the person is ready to close the page.
Therefore, in an age where patience may not be necessary. People always find a shortcut to life. We need to know what is virtual. “Friction” at mobile shopping time Between us to buy goods to pay money smoothly, no problems, reduce the process of ordering. Online stores will have an immediate advantage.
How do marketers handle?
1. Website development is effective.
Mobile shopping experience must be seamless across all channels. People need to open our store page. Open fast It’s easy to keep up with all the information, whether it’s on the phone or on the computer. Will order Paying is easy. No complicated steps. Has the option to send multiple channels. Do not load the application.
2. Adjust content content to match that of each customer.
Whether it is a content suggestion product or design page layout. Must meet the tastes and behaviors of people to see each one. We would think that everyone likes the same content. Our site’s behavior is not the same.
3. Focus on visual communication
Because of the on-screen communication. I do not have the image of the video clip video course. So how do you think these images will convey our brands and service offerings across screens of different sizes? The main content must be diverse and attract attention until you want to share your comments, then the thumbs down to move.
Do not forget that some people like to buy something on a computer rather than on a mobile phone. Some people like to shop and shop because they want to see. Capture the real deal before you buy. And want to get Do not waste time wasting your pack at home. Therefore, your buying experience must save you time both online and offline. No matter which way to go shopping.