Difference of ERP system and CRM system
Has anyone ever wondered how many companies that have ERP (Enterprise Resource Planning) systems already use ERP software? For resource planning of the organization seriously. According to the definition of ERP.
Difference of ERP system and CRM system
The original intention of the ERP system. Is to gather various systems. Each unit in the organization together. Live on the same computer system To meet the needs of each agency. Whether it is financial systems, accounting systems, production systems, sales systems, etc., we often call the ERP system as back office or back office.
Some may well know that the ERP system comes from material requirements planning (MRP) systems. Either in the factory itself or in the purchased part from the outside And it’s become more complex MRP2 (Manufacturing Resource Planning) in production planning. Until the end, everyone is called an ERP system. Often, problems often arise with systems that rely on multiple co-ordinates, such as resource planning by the production department, do not mean that all parties are always on the same plan.
Many people who have put up an EPP system has been successfully used for a while. You usually get in touch with your old CRM provider. With the guarantee of a CRM system within 3 months or less. I may not know all CRM software. But I guarantee that it is not possible. Because CRM software is just a tool to help management. Relate only with customers. There are many other factors that will make the CRM system successful. If you succeed in setting up an ERP system, that does not mean you will succeed in CRM, because the difference is implementation
When you embark on an ERP system, you have three options: take the business process into place with the program, or change the program according to the current business process, or change the software to follow the redesigned business process.
But for the CRM system already. Action will be completely different. At least the ERP system does not mention the customer relationship management. This is the heart of the CRM system. This time, if you will implement the CRM system. You need to understand the following ideas.
Customers refer to a person who makes a purchase. Unlike consumers who refer to users of goods and services. And it’s also different from payers who mean payers for goods and services. You need to understand these three people and know the difference clearly. All three may be the same person.
- What is the meaning of the customer?
- You need to understand the meaning of CRM clearly. Companies that think CRM will think that customer relationships are the company’s asset ever. To keep trying it all the time. And more importantly, you need to see the difference between customer service and CRM.
- Not every company is ready for the same CRM system. Even some industries are not the same, but certainly CRM is not something new to the company should not take into consideration, so do not wait for the opportunity to come to us. You will need to design a strategy to build relationships with your customers and use CRM as a tool.
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