Using CRM systems of small businesses, for example, from Baan Suan Kannan.

The story of Dr. Phisak Chainiran ….. many times that people have complained to me. Most businesses that use Social Media are usually large enough to succeed. Because of the common people. For me, the opposite is true. Social Media is the opportunity of small and medium businesses (SMEs) because of the low capital can not invest in the high cost media.

For example, The University of Khon Kaen. Nongkhai Campus, which is my workplace. There is a village nearby. Ban Nong Dee There are a lot of hostels. But I like it most. Baan Suan Kanna The owner is Khun Nattat Chat Patpachai or Mr. Jam who has developed empty space into a dormitory of only 10 rooms, restaurants and clothing. This small business is using Facebook in two forms: a Facebook Profile in the clothing store and a Facebook Group.

Jam friendly talk with customer. When new clothes come from Bangkok It was reported through the Wall in Facebook that all the friends have been known to flock to buy. Make the product disappear quickly. In addition, when customers love the product, it is announced on Facebook as a tool to communicate well.

But I like it more than using the Facebook Group that you use to talk to the girls in the tower, which is closed to other people can not talk to. You jam as a sister talk, care and concern, such as the weather news that the monsoon will come. Be careful of the property and keep it. Or some student broken hearted You jam and ask for encouragement. Or even a blackout. It has been announced that the internet will be available for only 15 minutes.

Take care of this, the mind of customer.

Of course … with only 10 rooms, which is full throughout the Facebook Group of the park. But as a tool to create a good relationship. Achieve the purpose of doing CRM.

So let’s conclude again that the size of the business is not important. Is that how to use it separately.

Thanks for an article from Dr. Phisak Chainiran