CRM Concept & Customer Life Time Value

CRM is a matter of relationship marketing or Relationship Marketing is referred to as One-to-One Marketing is called CRM from the RM will be distributed as much as PRM, ERM, CRM is the same concept, regardless. Will Enable Marketing. Real Time Marketing. Customer Intimate. Wherever you find these terms, it is the same because people who write books are trying to make. Not like everyone else’s, so it will be named variously.

CRM Concept & Customer Life Time Value

What does CRM mean? After learning about these CRMs, we will find that there are a few keywords. When we talk about CRM is any way. Any attempt to get a customer value out of Life Time Customer Value or long-term customer value. Some may say that life is worth life, but no one lives forever. So just long enough. What are some ways to learn your customers in the long run? Tell yourself how long your customers will be earning a profit. Then think of a marketing tool that can motivate your customers appropriately. Consistent with long-standing customer loyalty. It could mean developing a unique relationship. The keyword is “unique” to a “niche” or “niche” customer to create long-term customer value. Customer Life Time Value: CLV Max CRM is not new. What in the world Many people are working on it. It is not called CRM, so do not be surprised to see a fall. Do not fall

Oriental Hotel example why Oriental Hotel is a good hotel. Oriental is a very old hotel, but why the price is so expensive. Why do people want to stay Oriental? Why Oriental? He did this for 10 years without saying that he was doing CRM. So looking back on the past, he is doing CRM in some scales. Let’s be glad, because Oriental does not have a good service. Oriental is a hotel. Maximum number of employees per room in Thailand There are not many rooms in the room. Oriental has the number of employees divided by the number of rooms. Check-in staff at the highest room check in at the Oriental hotel was occupied by many employees. There are people carrying luggage along with 3-4 people to one customer who is not good service. What did he do? Rooms come with fruit basket. Ever stayed at the hotel, saw housewives up to clean the room. Keep fruit baskets down. Did not remove to wash But to get into the customer analysis room to see what customers eat or not eat anything if Mr. Smith new basket with a banana. This always happens. This is to learn the customer all the time. Mr. John arrived this time. Two pillows for the next time, there will be 8 pillows in the closet and in the organization as the Thai people do this kind of CRM behind us later. Don’t panic with CRM and must to investment.

Today, every bank in Thailand is purchasing CRM. We are excited about this. But be careful because you actually do it. Just to develop it out to be good. But if money is not the issue, then what makes CRM so hot? Today, back to the 80s. In America like this, talking about customer retention. Talk about it and long enough. Technology came in People pick up the technology, plus CRM Retain, then rewrite it. CRM is nothing short of amazing. CRM. In terms of ideas, formerly learned about marketing, it always said that marketing. What is the goal? To sell goods for profit is derived from. Why do marketing go? What is the goal of marketing? Selling products is generating profit on satisfaction. We talk about satisfaction all the time, see Customer satisfaction, then know what happened. Asked 100 clients, asked him if he was satisfied with our company? The answer was satisfied, and we asked him if there were any new proposals, would you go? The answer is 25%. -25% of your Happy customers are ready to go once they have a better offer than their competitors offer, so marketing is not enough anymore. Just how satisfied are you with your satisfaction? That is the first issue. The second issue is that. How long can this long-lasting relationship or satisfaction last.