Elevating And Making Money From CRM

Any business that is not organized. Customer classification How much each group of customers can make money is doing business without knowing what the future holds. Because of not knowing how many customers their own customers. And what is the main income, secondary income or problem from any customer? There is no strategy for each customer. And no strategy to move forward clearly.

In many businesses The customer classification is already classified. But divide it just because there is no clear direction and strategy in managing each individual client group. Divided type Let’s take a look at the actual case study. Break up and upgrade each of the customers, even if this model is a model of a large bank in our home. But it should help spark some of your business more or less.

Starting from Break up each new type of customer. Be consistent with the service channel. (Including the sales channel) to meet the different age and lifestyle needs of each type of customers to be clear. To formulate a core strategy. Drive customers in each group. Keep climbing from bottom to top. From small to big
Time to do is not just short. However, the goal is to upgrade to 10 years and 20 years, with each customer group at each level gradually moving on with their buying power and demand for more customers. And keep up with the database studies available at every level, not to strike out. Away firmly

After that, define strategies such as big customers that are the largest. Do not focus on lending because of the high risk. But it will focus on building relationships, consulting and generating revenue from these customers. By charging for consulting fees for borrowing abroad. (Called Shootout, many birds are less risky but generate revenue and do not let large customers drop or hit away.)
Secondary customers Who are high potential customers for growth but low risk? It will focus on extending credit and advising on business expansion. By partnering firmly. Because these customers have the channel to create and raise more revenue.

Next in the medium and small customers. With a wide base, but not much revenue. Both of these customers have potential customers in the future to upgrade to. Larger customers To customers whose customers have no potential to make money. This type of customer needs to lower costs, such as focusing on ATM services. Or an electronic counter for potential customers to make money. But it focuses on phone service and staff in the field. For potential customers to monetize the sale of other services. That suits the customers in this group. But to provide the right service. With potential customers in the future.
The last customer segment is a new customer. It will allocate appropriate resources and strategies. Enough penetration to expand new customer base in each group. To penetrate major customers from competitors. Midsize potential customers or create new customer groups. With new services From which strategies?

From this model if you analyze and deploy. Even though your organization and business are different from here. But managing individual customers. There is almost no difference with the general business.
The important thing is that there is no need to advertise for gongs around the geography that is using or using CRM. This is the basic concept of CRM. The appropriate cost to manage each type of customer.

Finally, whether you are a CRM or not, but a business that does not classify customers. I do not know how to manage clients. I do not know how to raise and build each type of customer. It will be rivals the customer.