What is the difference between CRM PRM Data Warehouse and Data Mining?vgenz
Many people may have doubts about the PRM Data Warehouse CRM system with Data Mining how it is different today, VGENZ has the answer.
What is the difference between CRM PRM Data Warehouse and Data Mining?
Today’s marketers What is your ability?
- You have knowledge of CRM
- You need to know PRM (Partner Relationship Management) because in business. You will need to contact your customer, your merchant, or in case you are dealing with a modern trader. But what you need to realize is that you must not contact him as he is your customer. You have to try to tell him. Do not treat you as a supplier. But treat you as one of his partners. Because when are you his partner? That means Both sides will work equally. Data sharing No secret And it will lead to more efficient work. Develop relationships and work together as true business partners.
- Should know the identity of the customer.
- Database and Data Mining.
Today’s marketers need to have knowledge of database marketing and data mining or data mining to bring them to the market. Individuals can, because these two are an important part of CRM.
Why does CRM need data mining because data mining is like data mining? It is to dig the mine to find the most important data about the customer.
Expertise Only in the creation of Brand to analyze the way to generate profit by target group by customer or by distribution channels, so that we will succeed in the future. Every organization needs to understand and recognize its customers. More insight You have to understand more about consumers. Understanding the depths of what we call Consumer Insight, one of the best ways to understand your customers is to have your customer database archived. By building a Data Warehouse with Data Mining
What is the difference between Data Mining and Data Warehouse?
Some people keep the information as full as it may have over 80 GB of data, but it does not work at all. Time to find a customer running Search for hours still not find it. This is equal to your data warehouse is full. But you do not know how to glide. You will need software to capture the data you want out of it: Data Mining.
For example, to keep the population of the dog. To sell food for dogs Of course, 60 million people will not keep dogs. You know that there are only one target group. These databases can be obtained from the owner of the dog. The future is news. Dog owners will be registered. If you have a dog owner register, you know it. And can take the database there to market. Then if you can remove the product sold through the distribution channel. Have customers fill out the information. What is the reward for the customer that he has the time to fill out for you like a dog breed? What to eat how old are you? This is where you will be able to exploit data mining in the future.
Getting to know your consumer You must have a strong marketing strategy. You must know Where is the consumer? Then there must be psychological information. And the census. What is Demographic?
While current marketing executives The simplest way to do this is to reduce the cost of production. So what do you do? Some say that. The cost of finding new customers is about 6-10 times more than the cost of retaining old customers. So if you’re in charge of marketing. You have a number of customers. If you go for 10,000 new customers, you lose 5,000 or so. Or you have 10,000 new customers, but you lose 30,000 old customers.
So that said. The cost of finding new customers is 6-10 times more expensive than the cost of retaining customers. How is it possible to retain the most out of your customers and win them over and buy them? That’s the way we want it. You need to create loyalty to your customers. And your loyalty to you is what you do or do to your customers. About your product or service consistently.
In addition, we must develop and educate our consumers. We want the smart consumer to follow us. Or maybe it would be smarter than us. We have to tell him. We want to know what he is like? Want him to have the opportunity to experience our product or service, so we need as much information about the consumer as possible. With the creation of a lifetime worth of customers. Also known as Customer Lifetime Value because we want customers to live with us for life.
Suppose if you make people who drink Coke do not satisfy you. If he is only 15 years old, he is expected to die at the age of 75. He has an opportunity to consume 60 years of coke. If you go to make this person dissatisfied with Coke. Normally, he drank two cans a day. Finally, you did not lose the chance of just 13 baht or 1 cans, but you would lose all the opportunities over 500,000 baht, based on current value. Calculated from the consumption of 13 cans of canned cocaine per day, 2 cans multiplied by the number of days is 365 days and multiplied by the number of years is 60 years, according to the formula: 13x2x365x60 years
Important, you have to understand that. Who will be the salesman for your products as best as your customers? This is the source of a new business in the past 10 years. 15 years ago, it was evident from the direct sales business like Amway that this strategy was used if I sold the product for you. Then you use my products, then you like. Why do not you recommend 10 more friends to use? You will also get a discount on your purchase. You can profit by accident as free or unintentionally, you will get more profit.
The best way To build a customer relationship is when you are building a customer relationship. Make it so he becomes your salesperson. And someone recommends people to buy you products. This is the best way.
You need to build a customer base or customer base by trying to reach customers at every point where they can contact customers, whether it is a call center, or an account department. Or after-sales service If you can keep that information and create a database, you can increase your growth prospects. And increase the chance to retain that group of customers. Stay with you as long as possible and at the same time. There are more customers. Profitable customers for you.