Technique Online Marketing Using Influencer To Promote
Hiring online celebrities like netizens or new social media It is still considered a strategy that is still popular. But the strategy of using Influencer to promote our brand is. Not just finding celebrities with fans. Or many followers Then agreed the price. To content And wait for sales In fact, it is not as easy as it seems. Today we will talk about 6 things to do. If you think this strategy
1. Find celebrities or influencers online that “our target audience is paying attention. Or have faith”
When we create that brand. Trust must come first. If a celebrity posts about a product. Or our business services Those fans will be more open minded than ads on online platforms such as ads or banners based websites.
If netizens and social media tell us. The brand will be reliable. People will trust even more 89% more than the brand itself. If we choose celebrities and influencers online that match our target audience. Of course, the results must come out for sure.
2. Followers of celebrities or influencers online frequently comment and share content.
If you measure the success of a campaign by looking at the numbers. People follow online celebrities only. Maybe not the right idea. Because I have a lot of fans. But if the comments are not shared, share those celebrities’ content. Our campaign is so successful, so we have to work with that celebrity. We must strike out how we will make content related to the people we follow.
3. Letting online celebrities take responsibility for making content creative.
It is true that we have bettered our product, service and brand? But we have no way of knowing how a fan page is. And what content is better than a celebrity online certainly So letting online celebrities take responsibility for conception. And make the content more creative. If the ads are Fan page would not be satisfied.
4. Ask for a quote from a brand that used to be a celebrity online?
If we have a celebrity online in mind. Before hiring Should see which brands have ever employed to make content. Then ask if this celebrity is easy to work with? Communicate well? Is the response as good as expected? Asking someone who has used the service also makes us know the price to negotiate with a celebrity. The more information. We are more prepared.
5. Not just hired to finish work. But it must also be related.
Because if a celebrity is branded with a brand. We can clearly convey our brand. We may have to work together again. Make content to target the target better and more often. Reduce cost per post. Well, that celebrity may help introduce other celebrities who have enough boost in our brand in the same market, which will make Influencer Marketing our long term effect.
6. Do not forget that Influencer Marketing is just an extension of branding.
We need to think carefully every time to choose who added our brand. How often do you post content that has a lot of recipients? But if the content that we hire him to do it makes people follow the confusion. Our brands and businesses may be damaged.
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