ภาษาไทยRisks of CRM systems and how to avoid them?
Below are the six most common mistakes in CRM and Acme’s use of strategies used to reduce risk.
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CRM system and insurance business Increase sustainable growth and profitability
vgenz2017-03-28T11:16:20+00:00Even though the insurance industry in the country is still experiencing a continuous growth rate. But the insurance business can be regarded as a complex business. High competition and high uncertainty. Compared to other businesses. The main challenge of insurance business is Customer acquisition Whether it is a new customer or keeping current customers, continue to use our services. Thailand will have several insurance companies. However, there are only a few large companies that dominate the majority of the market. Therefore, it is difficult for insurance companies to make more profits. While the company will have to reduce costs again. We see more mergers in the insurance business over the past 3-4 years.
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Customer Relationship Management (CRM) to SME Business
vgenz2017-03-27T17:53:02+00:00Today, we will talk about customer relationship management system or CRM (Customer Relation Management) to SME Business.
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CRM Concept & Customer Life Time Value
vgenz2017-03-23T11:27:52+00:00CRM is a matter of relationship marketing or Relationship Marketing is referred to as One-to-One Marketing is called CRM from the RM will be distributed as much as PRM, ERM, CRM is the same concept, regardless. Will Enable Marketing. Real Time Marketing. Customer Intimate. Wherever you find these terms, it is the same because people who write books are trying to make. Not like everyone else’s, so it will be named variously.
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CRM is a business strategy more than just a general IT project.
vgenz2017-03-23T09:47:45+00:00Organizations that want to build a business advantage by focusing on customer relationship development. First group In the use of CRM technology, which in the early days of use. Most often, they are disappointed with the business results. And rarely affect customers very much. Research and research found that 55% of CRM systems do not meet the expectations of executives. And from this figure, it can predict that 65% – 80% of CRM programs or CRM systems around the world are likely to fail in the next two years. In addition, if you look at the value of investment in CRM systems of various organizations. It is in the range of $ 60 million to $ 130 million for basic systems.
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