CRM กับ การมัดใจลูกค้าด้วยจดหมายขอบคุณ

After the customer has been impressed by the purchase of goods or services from us already. We need to build relationships with customers. Or need a CRM system, perhaps sending a thank-you back to the customer is one more way to get more points. And another channel of advertising. It is a market that does not require much investment. But it must be the core of the work.

Delivering a thank-you message back to the client does not matter what the message is written and sent. But the key to the message itself. It does not matter if we send e-cards at no cost. Which is becoming very popular. Or send a letter or postcard that is costly and classic. No matter what kind of transmission. Internal content is the most important. So we should be thoughtful in thinking the right words. We have a simple way to leave.

Create content structure for full communication.

Start by putting content structure first. It should consist of 3 parts as follows:

• Remind customers that when they last used, such as on the date … you have come to our service ….
• We talk about the importance of meeting and re-trading, so we thank you for your purchase.
• Discuss the product or service that will follow. End with a message, contact method, or other special service that will offer, for example, if you have any questions. Can be contacted at … Or, and soon. Our shop will have special promotions ….

Choose a writing style and delivery suits recipient and occasion.

Write yourself But keep the gentleness and humble tone. Maybe try to analyze how the customer is a simple person or strict. To know how to write a message to the style that will please people. Both the word beginning and the style and form of the card.

Although the format of the message method may not be as important as the message inside. But choosing the right method can make the recipient feel good, whether it is an E-Card, a message via Social Network or a plain paper card. Each method has a different personality. And make people feel the level of attention. The difference is if send a message via email. People will feel the professionalism. And may feel semi-formal. But it may be quite distant from the recipient. The messaging via social networks may feel more personal and personal. There are relatively few formalities. Make customers feel very good with us. Or if you choose to send a postcard or handmade letter, it will give you a more formal feel. They can also sign autographs. To ensure the reliability of the organization.

Do not miss from the outset … be sure to spell your customer’s name correctly.

Be careful not to hurry to write a message too quickly. Make sure that the information Customer’s right Because if sent. Then found the wrong customer name. The first impression is gone immediately. And may also make customers dissatisfied again. And be careful not to let the card look or anything that expresses discrimination. Sensitive issues like religious or political issues. Or do not use too much privacy, such as family photos. (But the team photo is available) and the use of emoticons or cartoon characters is not appropriate. Because it looks unprofessional and too childish. In fact, we can use a way to choose words that express our gratitude and make us feel better.

It is important to remember to check the spelling correctly. Both the customer name and the spelling within the content of the card and on the envelope. Do not make all the effort wasted just because one word is wrong.

I will take the time. Don’t quit trying.

Contacting more than one customer is not uncommon. Actually, anyone would hope to get a feed back from the customer immediately. It may be customers contacted back or come back to shop at the store and become regular customers. But everything takes time. Than customers will impress us and the impression is transformed into a commitment to the brand will take time.

But if time passes and it is still quiet. Try to get back to many new ones. In different ways, such as from sending an electronic message, try to change to a paper card. Perhaps effective He may try to re-use your service again. Plus, this method does not look too bothered too.

Send a card that is not holiday season better.

Important dates. It’s time for everyone to send cards. The mailboxes of the customers are packed with cards and letters. How can we be sure that customers will be able to read our cards? Another alternative is Try sending the card on a different date than the season. Sent on weekdays On a general occasion At any time, we feel like communicating with our customers. In addition to increasing the chance that the customer will read the thank you. It also shows friendly and friendly as well.

Consistently

Remember, we must be sincere. Thanks for coming out of the warm and natural heart. And important to do regularly. Regardless of whether the submission is a free e-card or post-card payment. But if it does not show that we are really sincere with the customer. Sending a card may not work.

When sending thank you to the customer. Remember to develop and improve your service. So when the customer comes back to us again. He will be impressed with your goods and services again. Where is he going now? In addition to returning to good products and services and staff who care about us.

Credit : incquity.com