what will happen! If Tele-Sales uses CRM
CRM is old The old-fashioned way did not work well in many organizations, and Tele-Sales was a bit older, and still uses old scripting and skewing skills without seeing the customer. What type of contact should I get? The point is that many organizations have both CRM systems. The whole team is Tele-Sales, an important tool of CRM, but not knowing how to use both. Because to separate the two parts.
For example, the Tele-Sales team is “never” and “unaware” that the current customer information should be used. How to use it? Ever talked to any of your current customers? Get Cross-Sell without using customer information to analyze what you like, what you do not like, what problems or needs. I sold it before the boss taught.
The smart organization knows how to use the “core” of CRM and Tele-Sales. For example,
- Current customers with There are several types of discrimination. It is divided by the value of customers purchased per month – per year, or according to the Lifestyle or to distinguish whichever, depending on the aptitude and the goal of using CRM, but must be separated.
- When separating each type of customer. To each subgroup already. It needs to analyze what kind of tele-sales team to contact customers, such as contact all types of customers. But the goal and method of contact. What should be different and good experiences with each type of customer or using Tele-Sales to call certain types of customers? For example, the group began to buy less. The group that is out of contact, but what should not be done (but many businesses are solidly) is using Tele-Sales to contact all types of customers. With the same method and script.
- When it comes to distinguishing customers and developing different ways to contact different customers, the Tele-Sales team is elevating itself to become a telemarketing team. That’s not just call sales. But can call both Manage relationships aggressively. Call to proactive service. Call to introduce new products. To the original customers naturally. And also call to pull the former customer back to buy or use the service again.
Why can It’s because the Tele-Sales team analyzes customer data. Use useful customer information. Know what type of customer. Like to call at any time. What kind of customers will buy or not buy for whatever reason? What kind of customers need to focus on calling to build a pre-sales relationship.
In the new target audience Who has not yet become a customer It can analyze the data before the contact. And during the talk By using the current customer database compared to the new target audience. Similar as a starting point
The overall result is that if Tele-Sales CRM is used, there is nothing more. There are only two.
Firstly, each type of customer is contacted. There will be a good feeling with the product – the Tele-Sales Agency and the company. Understand the true feelings and needs of customers.
Secondly, the company will have more sales and will sustain each type of customers more sustainably.
The results are just two things, do not know whether it is pleasant to you? If you want this effect. It’s just the beginning, right? Do not do it the other way. Between CRM and Tele-Sales is a good sign. The rest back to see verses 1 to 3 to get to well.
Credit : Teerapong Saetang