Relationship between Bank and CRM Application.vgenz
We are seeing customers To queue too long Guilty before Make use worsened Then cuts to staff It’s no place to sit down, take a ride to the documents in the office. Knowledge level assistant And branch managers to work paper work is not creative or optimize it.
Instead of allowing these officers remain in the same store. Let him help until it is assigned to do a better job. Then gradually move away, it did not. The credit department before has the power of the executive branch, which is equivalent to a district manager had no authority to lend to the end zone. Authorities have a duty to report it to the county. Then the field was proposed to the headquarters or the other. Personally, I think it is rather retrograde back to decentralize Centralize Centralization is the headquarters of one. Make approval more difficult and slow down even more. Because county officials do not recognize the customer as well as branches. Sometimes the wrong bit is not approved. While the government will accelerate lending. But customers were preserved by the story. Because the officer did not know the customers. No customer relationships I would not understand the principle of the loan. To follow the rules like the ruler in a straight line. If you do not follow the rules, you do not need to approve new projects. Without knowledge of the market that they could Condition market is changing. Banks also need to understand The market in this fast if it is dull, but call a meeting to consider interest then called marketers today need to accurately and quickly, otherwise they will be no match for him is to have Marketing at the Speed of Thaught. !
Bank officials also lack training in the CRM application or CRM (Customer Relationship Management) or Customer Relationship Marketing makes it ever worse tolerable. Banks will see that the old policy was changed at the headquarters do not understand. Major customers are increasingly complaining. Branch staff can not do anything. I spoke to the district headquarters, or they did not hear it. And at headquarters to begin realizing the bank, it may not be good customers again the management has no idea of the modern market at the The Cost of acquiring a New Customer is more expensive than the cost of maintaining the exiting one! Bank staff training is essential before the new realignment. Because of that, you will bring the technology to replace that person. The organization must understand You can use it for maximum performance before. And not just talking about the technology used. But you’ll have to do The bank talks He took the technology to the people. But it was not enough to counter computer. Or simply ineffective But because the system hangs Which often do not understand that it hangs on it. And let your customers leave or check. Cash only Having spent more than half an hour, He fled elsewhere.
Services provided by several banks. Try to follow a foreign bank. The customer is waiting at the counter, but the mentality of officials is not the same. The foreign banks are Citibank customers queuing in long lines to each other, then the Supervisor is to manage it. Is to increase services to more customers, as well as other channels 2-3 down to normal. Teller was gradually cut its staff to return to normal as well. The Bank of Thailand is not so. But a long line of customers We would recommend opening up. He was told not to open the Computer Air counter with inadequate or broken, and some staff left to go as usual. Many people have to wait a long time. It did not work anymore He eventually went away. Access to the other This makes it very convenient, and I’m not trying to take the field again.
For one thing, it is Thailand Commercial banks can adapt to a culture of kindness Thailand we are selling CRM comfortable I’ve suggested that I use a bank branch located Banglumpu that when he served very well. Has established relationships with clients in a seminar organized to stay at a different resort of bank customers with ties to officials. And a friendly staff. Do not be afraid to do that Officer or branch manager to create a special relationship and bank fraud. If the bank would let the staff of the bank to do so. It shows that the banking system is monitored very bad and there is no way to build a CRM success.
I need to the senior management of the Bank has been aware of this. If you go to a seminar In addition to VIP clients of the bank executives already know. It is also an opportunity for customers to create more demand for feedback. Banks will have to improve the service even further. And took the opportunity to do research to find out new Product sold to customers or to Cross Selling was I always recommend branch manager of a monthly statement. 10,000-20,000 Or perhaps a few thousand baht baht by jockey Get to Know You by branch every Friday of the month is the second appearance of CockTail party branch officials had the opportunity to talk to customers. Inviting customers to come and mingle together. Furthermore, the relationship is a by-product. Bank to advise customers of the bank has made known to build up Networking Connection and customers have the opportunity to do business with each other. It offers customers another way to make money in this business because it has to be a good Network customers know that the bank does not deform in a position to do this best. Know the financial position of the bank customers themselves, while all customers can benefit from this. If the office does not approve the expenses, then took the statement to entertain clients or managers. Or by consulting with the customer’s own bank. If customers agree They brought food to customers at two apiece. The bank was to take place and services I drink just like the CRM field, it happens immediately.
“I believe that to make banks more customers with an NPL fell because everyone is together as friends and acquaintances.”
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