Tag - Program CRM

CRM is a matter of relationship marketing or Relationship Marketing is referred to as One-to-One Marketing is called CRM from the RM will be distributed as much as PRM, ERM, CRM is the same concept, regardless. Will Enable Marketing. Real Time Marketing. Customer Intimate. Wherever you find these terms, it is the same because people who write books are trying to make. Not like everyone else’s, so it will be named variously.
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Organizations that want to build a business advantage by focusing on customer relationship development. First group In the use of CRM technology, which in the early days of use. Most often, they are disappointed with the business results. And rarely affect customers very much. Research and research found that 55% of CRM systems do not meet the expectations of executives. And from this figure, it can predict that 65% – 80% of CRM programs or CRM systems around the world are likely to fail in the next two years. In addition, if you look at the value of investment in CRM systems of various organizations. It is in the range of $ 60 million to $ 130 million for basic systems.
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