CRM system and no CRM system

From various studies. Still focused on keeping older customer databases more than chasing new customers. This adds value to efficiency. (Brand and company) and support CRM activities to more than half To generate sales

Until now, the use of CRM applications or CRM systems is still a strategy supporting the company’s IT system. Many major corporations around the world invest heavily in CRM to become one of the world’s leading companies.

With so many different levels of customers We need to increase service reliability, for example, the interaction through call centers becomes less time consuming and efficient; Many people like SMS ads that quickly meet their needs, and each year they send their birthday greetings via e-mail directly to their inbox, which adds to their interaction. I am not surprised that the company benefits from receiving customer trust. And a good attitude They also gain insights into customer behavior.

However, many CRM technology projects have failed (30-70% failed studies). For example, many companies are trying to get people to enter new customer information. Into the customer database. But do not understand the customer. This requires more time than the CRM system will actually increase business profits.

So I’m still surprised. If you use the system to drive customer relationships to be strong, the same direction. Especially during the economic crisis. Top management should be used carefully. Invest in the right way to make a quick profit to get your organization back as fast as possible. Or does it look for risky investments with benefits in line with the CRM system? Does it have other customer relationship management? To be driven without CRM systems, the answer is still there.

Surveying the first choice strategy, we hypothesize that we set a clear goal and apply a strategy to the customer. This is the primary answer in segmentation. Problem to solve Then, we have to look at what we want to achieve truly. When it comes to CRM, the goal of strong customer relationship management is to keep our customers loyal to us. Buy our products and services regularly. Also a brand sponsor. Products and services

Means these things that the customer should be…

• Get to what they want. (And there must be enough information to offer to the customer as well).
• Experienced sales professional. (For example Self service And regular opening) while interacting (through every point)
• There are channels to purchase goods and services at ease.
• Get more product suggestions. Or get close service.

Consider this goal. Customer perceptions (needs and behaviors) that will tame them to stay with us long and transparent. It is easier to do. Using computer systems There are many other goals as well. Other than that mentioned above. To look at all dimensions of a business such as policy, process, organizational structure, incentive plan, corporate culture and work skills. Here are some examples of how CSR strategies can be developed without massive investment.

1. Listen to your customers

Listen and listen Remember, this is the starting point for building relationships with your customers. It is a way to help develop information for research and market development, sales and after sales services. It builds a customer base that has the role of valuing and distributing our products. From existing sources Resources that are potent enough to reach the customer’s mind. Should target the organization. Having direct contact with the customer (for example, salespeople and after sales service, Call Center Agent), or specifically targeting our own customers.

2. Strategic planning from customer experience.

Is there any way that your customers destroy your organization? With a simple way Affect the sustainability of your brand. Have you ever seen your organization’s customers? Show these behaviors?
From the attitude of the customer. Found three experiences that occurred.

• Get value below or equal to expected (dormant)
• Get lower value than expected. (Angry and frustrated)
• Get more value than expected (Great)

You are very surprised. Just some minor changes. It can have a huge impact on the customer’s feelings. For example, a Thai online marketing representative. It can win the hearts of customers, resulting in trust and recognition of the professionalism of seeing the customer is important. Simply guiding the account manager sends an e-mail showing pre-set status and time on sales processes, products, advertising, and invoicing.

3. Take advantage of existing customer resources.

You do not need a great customer data warehouse. Just to get the insights used to improve your customer relationship. Transferring business contact information into your ERP system Some Excel Vlookup linked to Pivot analyzes can often display good information about customer behavior and is a driving force to attract customers.
There is also an easy-to-use Dashboard for analyzing market data that can be collected from other systems (in the Excel format) available in the aftermarket sales and after sales service. The Dashboard administration does not just help you understand. It also helps the partners in the organization have the same goal is customer focus is important.

4. Transforming the culture of the people in the organization, focusing on the customer and focusing on service excellence.

As a customer, the most important thing is to end it. “How comfortable” process and tools are good. It was not successful. If they are not self-contained, it is important that everyone in the organization understands. How do they help their clients and develop their beliefs that affect consumer behavior? The need for a successful culture has been achieved by effective communication to achieve CRM goals for customer exclusivity, strong leadership, continually grouping solutions. By identifying role models as role models.

Apart from the above examples, there are other ideas. Can develop relationships with customers without the use of CRM applications or CRM systems. The key elements are “people, policies and processes. First of all, “CRM strategy in the future is likely to succeed. It’s an optimization process. And bring ideas in the same direction to new systems that benefit customers and companies endlessly.