Customer relationship management from ARM to CRM

Acronyms are often used in business for ease of use. Last week I talked about customer relationship management to many agencies and had the opportunity to meet with one of our experienced managers with customer relationship management. You have introduced me two new acronyms. You say that in customer relationship management. In addition to the CRM (Customer Relationship Management) strategy, organizations must also have a BRM (Basic Relationship Management) strategy. Prior to the BRM process, you will need an ARM strategy.

Customer relationship management from ARM to CRM

A stands for nothing, I can not return the answer of meaning A but know that it is in the process of creating a customer relationship called A-B-C.

And then I came to know later that ARM is the arm that holds the customer and calls the customer. BRM is a simple application tool. That is the middle way to work between you and today’s customers and thousands of customers. Millions will happen in the future.

Often, the operation of customer relationship management must fail due to Customer misunderstanding and application tooling that do not meet the needs of the operator. So in the first step of executing internal customer relationship management, we have to start with ARM. From practitioners To design the right application engine. Especially focusing on the marketing and sales departments that need to be implemented most. In fact, one of the goals of customer relationship management is to increase sales. Sales and marketing are important tools to drive this result.

The next step is BRM (Basic Relationship Management). Apply the appropriate application tools. This tool is not currently supported by current customers. However, the technology that is used will have to accommodate thousands of customers. And the strategy of this technology must be related to the information that is used because BRM is an important intermediary between the operator and the strategy of customer relationship management.

The last C letter is the Customer Relationship Management (CRM) strategy. This strategy does not come from top management. But senior executives are only the main contributors and contributors to this project. Strategies must come from all management teams, collaborate and share ideas in the company’s customer relationship management strategy, going forward in the short and long term.

One way to do this is to formulate a customer relationship management strategy. Analyze existing customer information, conduct brainstorming sessions for executives and employees involved in this customer relationship project. Before you make a vow, you should ask your team before.

Are you ready to make the transition to a successful customer relationship management project?
Are you ready to learn more about your customers and be ready to set up? Attract and retain targeted customers.
You are determined to improve your work to maximize customer satisfaction.

If you get the answer “yes”, all means that your organization is ready to move forward in customer relationship management with the A-B-C process.

Credit : Mr. Navik Namsiang