CRM ที่ต้องการ M อีกตัว Marketing

I feel that the flow of CRM is still a continuous flow. Because no matter where I go to meet the executives, both business and IT are inevitable in this CRM, so I would like to comment on this. Many people know that CRM stands for Customer Relationship Management. However, I think that is just to build good relationships with customers. It is expected that those customers will be loyal to the organization and to our product or brand.

Why do we need a traditional CRM? Or that this is what Westerners think and then do technology out? Sell us?

Actually, the concept was born from a more intense competition. Products and services that originally depend on what the manufacturer will produce. Start turning to customer oriented (Customer Oriented) or consumer demanding products.

Fierce competition The product is hardly different with other products. What is happening Customers will not lose brand loyalty. This is why many companies. The focus is on service. To differentiate and CRM itself is another strategy to help make this difference.

At present, companies are focusing on their existing customers. We are not surprised that for those who have a market share that may not grow much. It does not mean that the company has an inefficient operation. Because the original customer base paid more. It means higher revenue. Why do businesses choose to focus on existing customers? The answer is simple. It’s because of the cost of finding new customers. It’s more than just paying for the old customers. To make customers pay more money. Of course, we still need another M, that is Marketing, so in today’s call to look energetic and reflect on the results that will happen with. Most companies are more likely to be CRM & M because just managing their existing customers makes them feel good about their organization, making them feel good at one level. But to benefit from a good relationship. That is the heart of the market. I also believe that there are many companies that have not seriously analyzed the behavior of customers. So, in terms of Data Warehouse or Business Intelligent (BI), it will play a role in building relationships. And to earn one-on-one with customers.

I give a simple example, such as credit card companies, have analyzed the consumer spending habits through credit cards. Of each one how? And the database of credit card users 3 years ago with the current card users are currently updated. What is his status? And what to do to offer products and services to the heart. I think he has not done much of this yet. If we can analyze that period, this period. Cardholders may grow in salary lines. Or maybe buy a house, get married, or even have children and others throughout the generations. These are the opportunities to offer goods and services. Bringing goods and services to the right people at the right time. It is an important strategy of today’s business and in the future.

Credit : http://www.arip.co.th