Coca-Cola launches “Love the Water” project to encourage Thai people to celebrate Songkran “love water” through digital media.

On the upcoming Songkran Festival, “Love Water”, a water conservation project initiated by the Coca-Cola business group in Thailand, invites Thai people to celebrate the Songkran Festival “Water Love”. Time with the family on the occasion that the members will be present. By making video media. And Infographics released YouTube of Coca-Cola Thailand Facebook and various websites. To encourage Thais to celebrate Songkran Festival with awareness of water resources.

Mr. Nantivat Thammathai, Director, Corporate Relations and Communications, Coca-Cola (Thailand) Co., Ltd., said, “Throughout the past 10 years, the LRC has worked with communities. And partners in the sustainable management of community water resources this year, we would like to share the spark of conservation of water resources for consumers during Songkran. Because in the past several years. Thailand suffers from drought shortly after Songkran, a time when we use a lot of water just for fun. But if you look to the other. We can play Songkran love water even with less water. But it can be enjoyed in this valuable time in other ways. Especially watering the Buddha and watering the adults who worship when people go home to the family”

Consumers can share “love water” or share creative ideas for Songkran through creative hashtags #RAKNAM # love water #Coke

Play creative Songkran Love water