CRM system for hospitals

CRM or Customer Relationship Management (CRM) is a key business strategy. And even the hospital business as well. Hospitals are an essential part of the public health system. The hospital plays a vital role in maintaining and improving the health of the people. From patient care and accident prevention, research and training, public health officers or nurses.

CRM system for hospitals

Before discussing customer relationship management, the hospital must focus on human resources management. Because patients need better care from doctors and hospital staff than anything else, today’s HR strategy alone may not be enough. Hospitals need to focus on building relationships with patients, otherwise the hospitals may lose those customers eventually.

Customer relationship management may include providing information to Patient Accurately and Quickly Response, appointment and treatment immediately. Complaints and problems are resolved quickly, with information technology and networking can help make these services more convenient. Fast and accurate The result is the satisfaction of the patients who come to the hospital and create the service. Advantage over competitors, of course.

In terms of customer relationship management We may divide the main services. The hospital’s service is outpatient. Inpatient and emergency services Hospital staff must be well trained in customer relationship management. Must be friendly and guide the patient.

Outpatient services Contains diagnostics, disease prevention and body care. We often see an outpatient department (OPD) filled with patients waiting to see a doctor. The hospital must pay attention to the duration of the patient’s medical service. The hospital must keep a record of the doctor’s services. On average, it is at 20 per hour. If too much Service may not be good enough.

The first point of impression is at the patient reception desk. The job involved is to register and receive patient services. The hospital will welcome patients with good courtesy. Provide accurate and fast information. The computer system will help the service to be fast and accurate.

Inpatient services It may be divided into departments such as the obstetric department, the infectious disease department, and some hospitals may have special departments in specific diseases such as the department of musculoskeletal system, psychological department.

While the patient was in the hospital. Physicians and nurses are key elements in building relationships with patients. By providing private services. In addition Nutritionist Bed staff Housewives and others It is equally important to satisfy the patient. The hospital must provide accurate patient information and provide treatment options. To patients clearly. Explain the impact Which patients choose to treat And the healing process. If the information is described in a documented format, it will also provide comfort to the patient as well.

Description of patient’s personal behavior such as liking and dislike, etc. Creating atmosphere and attention such as hotel or home. It will impress the patients as well.

Finally, emergency services. It is a situation where patients need immediate medical care. Generally, it means 24 hours a day, 365 days. Immediate service without delays is what patients need. From hospital to home and from home to hospital. Fastest and safest During delivery to the hospital. The patient’s initial information must be sent to the hospital for immediate treatment. Wireless technology can help. Training the staff to make the right decision in an ambulance to the symptoms of Patients need emergency or not as important as well. Today, hospitals must begin to change the concept of service-centric strategies to customer-centered strategies. Using technology to build relationships with patients will be even more important. To satisfy customers and return to service forever.

Credit : Mr.Navik Namsiang