Applied with CRM applications to business success

CRM stands for Customer Relationship Management, referring to plans to study the various aspects of the customer, as the customer’s needs. Or behavior in order to develop and select products. Managing customer relationships because relationships with our customers is at the heart of every business CRM system will focus on three major segments of Sales, Marketing, and Service  linking both three parts to the customer Which all parties can be reached The importance of CRM systems is not only that the technology used. But the application process in order to improve the efficiency of the three components in order to cause the maximum benefit to the organization.

The objective of system or CRM application

The goal of CRM is to blend technology. human resource and work together In order to understand the needs and behavior of customers deeply, mainly used CRM implementation will cause great following.
1. Increased Sales
2. Sales can close sales faster and easier.
3. Optimization of making cross sell.
4. To serve customers better.
5. Management of new customers better.
6. Optimize marketing plan.

The basic question before implementing CRM applications.

1. Know what customers He is a key customer of the company? (Top Customer).
2. These customers Generating revenue for the company as a portion of total revenue.
3. How can these customers.
4. These clients Use its services much more frequently.
5. Staff know These customers use the service at any time.

Apply for use CRM system

Implementing CRM or CRM applications used in enterprise. Not only can you purchase Software acquired and installed. But starting from the initial planning. “What kind of information should be collected from customers. And those data can be used to do “and then see if there is a collection of such data or not. Derived from any source Information in any form. And such information to do some good CRM system can be collected. These important information and links together. In the meantime, you can separate them from each other to be analyzed in various angles. To benefit the many marketing and sales or account management. Choosing the right CRM system, just consider that information technology only. If to take into account the underlying concepts and processes in the system or CRM applications as well.

The key factor in the CRM system to be successful.

The CRM system will be used in the organization has successfully restructured and it went well. Depending on several factors, including a plan to collect good information. What information will be collected from any source of information that is really needed and will be used in the CRM system CRM plan should be divided into different phases. Or try it with only one department or division when the system starts. And users to become familiar with the system. Gradually expanding the system in other parts of the CRM system must be able to distinguish between customer orders by variables such as type of product or industry. The classification of customers or clients so long as to allow organizations to meet customer priorities.

Social CRM or SCRM

Social CRM has begun talks in Thailand even more. Builds on the Concept of further CRM is a business strategy and the brand can take care of customers with various Social Technology.

Social Consumer is? Can say that: They are …

• Consumers who abuse other sensitive information via Facebook, Twitter.
• consumers learn about new products. Through the Social Network.
• Consumers are wise in the recruitment, promotion, good for itself. And looking for reliable advice, coupled with the decision to buy.
• Consumers who wish to “talk” to the brand rather than the exposure to the mass media, as well as before.
• Consumers expect brands to be active in Social Media Use by itself.
• Consumers want brands to “listen” and to take care and answer questions quickly.
Consumers legacy with new consumers are different than the Social Consumer is approached by Social Technology rather than just collect information and send direct mail to the group.

Social CRM is not a concept that would replace traditional CRM systems exactly. It is not anything new But it is the next step in the evolution of CRM on Social Technology Consumers around even more. Brand was supposed to use the technology. To increase efficiency in customer care as well, however, if they do not make Social CRM is considered a risk to lose customers easily.