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Customer relationship management from ARM to CRM
Acronyms are often used in business for ease of use. Last week I talked about customer relationship management to many agencies and had the opportunity to meet with one of our experienced managers with customer relationship management. You have introduced me two new acronyms. You say that in customer relationship management. In addition to the CRM (Customer Relationship Management) strategy, organizations must also have a BRM (Basic Relationship Management) strategy. Prior to the BRM process, you will need an ARM strategy.
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