CRM is a business strategy more than just a general IT project.
Organizations that want to build a business advantage by focusing on customer relationship development. First group In the use of CRM technology, which in the early days of use. Most often, they are disappointed with the business results. And rarely affect customers very much. Research and research found that 55% of CRM systems do not meet the expectations of executives. And from this figure, it can predict that 65% – 80% of CRM programs or CRM systems around the world are likely to fail in the next two years. In addition, if you look at the value of investment in CRM systems of various organizations. It is in the range of $ 60 million to $ 130 million for basic systems.
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