Does your organization think CRM?

The main goal of our Customer Relationship Management (CRM) strategy is to create a loyal customer loyalty to our products and services. Because we know that the cost or cost of finding one new customer is much higher than maintaining the same customer base. With lasting loyalty. Business will be able…

• Fight with competitors With lower costs and better products and services.

• Continue to operate in times of crisis Because in the crisis. You can also build on existing existing customer base. You may not be able to find new customers in times of crisis.

• Get new Word of Mouth customers because loyal customers for your services and products will only dare tell your friends or relatives to use your services and products.

Creating loyal customers for your products and services is not difficult at all. But it’s not easy. One strategy is to adopt a customer relationship management strategy. Now, you may ask yourself, does our business adopt a customer relationship management strategy? Here are some simple questions to ask. You can ask yourself whether your organization has implemented a customer relationship management strategy.

Do you know who your top customers are? (Top Customer) Do you know a list of top 10 or potential customers who can make money and profit for you? And the maximum profit Of course, these customers. You will need special care. This question is the most important question your organization must answer right away.

Do you know how much these customers generate as a proportion of their total revenue? This proportion indicates the importance to the organization. Indicates how much you have thrown up resources with these groups. And to indicate that you may want to make more money from this group.

Do you know how to contact these customers? If you know who these customers are and how important your business is? This question will help you analyze how you will contact these customers in the best way. Customer contact channels are diverse. Whether by fax, internet phone or messenger service, each customer has different communication needs, so the answer above does not make sense. If you can not contact the customer.

Do you know how often these customers use the service? This question will help you prepare for customer care. The more information you have about customer service. You will be impressed and satisfied with the customer as much as customer A. Usually come to use every Monday. Receptionists will also be prepared. To impress this customer, etc.

Lastly, do your employees know that these customers are coming to you? This question is very important. Lastly, the employees who touch the customer will know that these important customers. When to use the service Some organizations will display the customer’s face. Service staff can greet customers immediately and impress customers. By the way, he is always important.

If your organization has good database management and good process management already exists. It’s not hard to find these answers.