Considerations for using CRM systems or applications in management.

Be careful !! Who also engaged in business do not pay close attention to customer needs. It is hard indeed!

Because in today’s new business world, traders can lose customers. Just one click So companies Need to leverage new strategies and plans about Customer relationship management (CRM system) with limited budget for information and information.

Although Asian companies are not a big market for CRM, the current trend is developing CRM applications and increasing understanding of CRM. “Customer centric” that affects the company’s bottom line lies in the mindset of the company, from the SME to the multinational.

Confidence in the CRM is still in the negative. Moreover, there is a market distrust. About the benefits of the CRM plus the report that more than 50% of the implementation of CRM system is not intended purpose. More than 60% of them failed to provide real services to customers. Because it can not be used to link the network. One of the reasons to decide whether to opt out or not. Lessons from this failure. That is what companies want to maintain their existing customer base. And increase the number of new customer base. Learn to deploy and develop your CRM strategy using these seven ideas as a guide. For quick results. And it’s true of CRM.

1. Find a CRM strategy that is compatible with your business.

Many companies have CRM systems that do not understand how CRM will impact customers. And the business as a whole, how good the company needs to understand before. The success of CRM is not dependent solely on hardware and software. But it depends on the corporate culture that accepts that. Customer satisfaction with the service is important. Then, the CRM system into the organizational structure and planning.

2. Need a big picture Use the Internet throughout the organization.

Nowadays, many companies use CRM systems that work in isolation. Out of the view. Starting price is not very expensive. Forget about the overall picture within the organization how it will integrate in the future. The cost will escalate if you can not imagine. Look at the road construction of Bangkok in the past, the construction of roads, digging pipes, wiring harnesses, the hundreds of phones are made by the way. How much money do you have? The end result is Damaged whole system. Both digging Dig and dump Create traumatic people In addition to the inconsistent results. The quality is also low.

The question is, “What is the secret to success in CRM?” Using online CRM or Internet Business Flows, the answer is a complete solution that can be deployed across the enterprise. From start to finish Because the organization used the concept. It will be able to step into the CRM system quickly. And get the real business benefits in the long run.

3. The return on investment is the key to success.

John McKean’s Information Masters book captures the point. “Although it sounds ridiculous, however. But many companies. They measure their profits with customer service. “The first thing that the company should ask the dealer is. What is the return on investment? And how much can our company make? Or at least cost savings, the seller should have a way to measure and evaluate the investment. Whether by increasing revenue or cutting expenses.

4. Integrate the CRM system with other parts of the company.

Do not assume that the CRM system is under the responsibility of an IT manager, the company should integrate the CRM system into a part of the overall business operation, expanding customer care and understanding. Let’s go beyond marketing alone, whether it’s a supply chain for parts or raw materials. Including customer service to create opportunities. Offering other products and services.

5. CRM system into the plans of the CIO.

We must push the CIO to take a more strategic view. Generally, most CIOs are trying to reduce their non-strategic systems or equipment. It will bring technology to replace the modern CIO. It should be understood that CRM is one way to help reduce costs, increase revenue, expand market share, and make more profits.

6. Think suite should select is set

Using a lifting application Help the company reduce costs. In the system coordination. Upgrade the system before. And after the purchase The only responsible person. It saves time. And simplify installation. And easy to develop system. Examples of success International Engineering (IEC) to install CRM systems using the concept. Can be successful Within 90 days only after ordering the system. Rather than risking trial and error, IEC is saving a lot of time and money.

7. Do anything without a hassle

Installing a CRM system or CRM application should not be a hassle. While the economy is slowly crawling. The company needs an easy-to-use application. Fast to install And with a return on investment, the Fast Forward solutions are affordable. And also a program. Core applications include Call Center, Customer Service Helps the sales department take care of the customers effectively.

Credit : th.jobsdb.com